He slogged through the sleepless night. He was uneasy, restless, experiencing sudden insomnia. He got up from his cot and went to wash his face. As he did, he looked up into the mirror and shrieked! He had no face! He passed his hands through the empty space but only air touched his palms! He fainted..
Can YOU imagine a person without a face?? Can you befriend a person who doesn’t have eyes to express or lips to speak? We ALL identify with a visual. We can love or hate what we see, but never ignore. Thus enters the logic of the LOGO. As humans have facial representation, brands have their facial representation. It’s your identity, your traceability, that relates with your USP.
In a big part of the world, people cannot read French or English–but are great in remembering signs. Nowadays, businesses have exploded so much so that the functionalities seem same. The Logos of brands are a key essential feature highlighting their product, revolutionising their services and cutting across all barriers to connect with their audience!
Did you know that “logo” is derived from Greek meaning “word”? Let the visual speak for itself!
Famous logos and meaning:
The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile).
At first you just see the word VAIO, but look a little closer and you’ll see the first two letters represent an analog symbol and the last two letters are binary.
Cisco decides to incorporate an illustrated digital signal into their logo.But there’s another meaning to that digital signal. In fact it looks like an abstract of the famous Gold Gate bridge in San Francisco. By choosing this design, Cisco managed to both convey what they do and where they are located at.